MANILA, PHILIPPINES – The 27th Agency of the Year (AOY) Awards transformed The Peninsula Manila into a night of pure celebration last September 12, 2025, as the 4As Philippines honored the legends of Philippine advertising with The Award That Matters.
This year’s gathering embraced Alamat as its powerful theme, showcasing Filipino creativity and excellence as stories worthy of being passed from one generation to the next. AOY once again proved to be the birthplace of modern-day legends — a stage for the industry’s Malikhain, Malakas, Makabago, Magaling, at Mabagsik.
27th AOY winners
Here are some big wins from this year’s AOY Awards:
Sponsor
- Leo Manila is the most awarded agency of the year with five metals
- TBWA\SMP won its 13th consecutive Network Agency of the Year Award
- Hit Productions was honored with its 22nd Production Excellence in Audio
Brand Experience Excellence Awards
Best in Creativity and Effectiveness
- TBWA\SMP
- Ogilvy Manila
- Dentsu Creative Philippines
- Leo Manila – Win
Best in Creativity and Innovation
- Ogilvy Manila
- Dentsu Creative Philippines
- Leo Manila – Win
- TBWA\SMP
Production Excellence Awards
Production Excellence in Post
- GSD Productions Inc
- EO Plus Inc – Win
Production Excellence in Audio
- Kerplunk! Studios and Productions
- HIT Productions – Win
- Loudbox Studios
Production Excellence in Film
- TBWA\SMP
- Arcade Film Factory – Win
- Film Pabrika
Digital Agency of the Year
Digital Excellence in Creativity and Effectiveness
- Propel Manila
- Dentsu Creative Manila
- Dentsu Creative Philippines
- Leo Manila – Win
- Ogilvy Philippines
Digital Excellence in Innovation
- Leo Manila
- VML Manila – Win
- BBDO Guerrero
- Ogilvy Manila
- Dentsu Creative Manila
Media Agency of the Year
Best in Management of Business
- STARCOM
- The Huddle Room – Win
- Intersections Communications Inc.
Best in Media Creativity
- STARCOM
- The Huddle Room
- Intersections Communications Inc. – Win
Best in Industry Leadership and Community Service
- STARCOM
- The Huddle Room – Win
- Intersections Communications Inc.
The NextGen Awards
The NextGen Award: Strategic Planning
- Ja Rodriguez, TBWA\SMP
- Neil Joshua Lanzaga, Propel Manila
- Josef Montinola, BBDO Guerrero – Win
The NextGen Award: Creative
- Michelle Edu, Propel Manila
- Eboy Jose, BBDO Guerrero
- Arri Veloso, TBWA\SMP – Win
- Joaquin “Wacky” Torres, Dentsu Creative Philippines
- Albert Millar, VML Manila
Best in Industry Leadership and Community Service
Independent Agency
- The Huddle Room – Win
- Propel Manila
Network Agency
- Ogilvy Manila
- IDEASXMACHINA Hakuhodo
- BBDO Guerrero
- TBWA\SMP – Win
- Dentsu Creative Philippines
Best in Market Performance
Independent Agency
- The Huddle Room
- Propel Manila – Win
Network Agency
- Ogilvy Manila
- VML Manila – Win
- BBDO Guerrero
- TBWA\SMP
- Dentsu Creative Manila
Best in Management of Business
Independent Agency of the Year
- The Huddle Room
- Propel Manila – Win
Network Agency
- Leo Manila – Win
- IDEASXMACHINA Hakuhodo
- Hakuhodo Beginning Communications
- TBWA\SMP
- Dentsu Creative Philippines
Best in Creative
Independent Agency of the Year
- Woo Advertising
- Propel Manila – Win
- The Huddle Room
Network Agency of the Year
- Ogilvy Manila
- BBDO Guerrero
- VML Manila – Win
- TBWA\SMP
- Leo Manila
Digital Agency of the Year
Agency of the Year
- Dentsu Creative Philippines
- Ogilvy Manila
- Leo Manila – Win
- Dentsu Creative Manila
- VML Manila
Media Agency of the Year
Agency of the Year
- STARCOM
- Intersections Communications Inc.
- The Huddle Room – Win
Independent Agency of the Year
Agency of the Year
- Propel Manila – Win
- The Huddle Room
Network Agency of the Year
Agency of the Year
- BBDO Guerrero
- TBWA\SMP – Win
- Leo Manila
- Dentsu Creative Philippines
- IDEASXMACHINA Hakuhodo
adobo Magazine is an official media partner of the 27th Agency of the Year Awards.
