MANILA, PHILIPPINES – The Philippine Commission on Women (PCW) and Tribal Worldwide Philippines, a Total Experience™ Agency under DDB Group, have just won a Gold award at last night’s Spikes Asia 2025 held in Singapore. It is the country’s sole Gold win at the region’s oldest and most prestigious award for creative advertising.
Bagging the Gold Spike under the Film category is the advocacy short film titled “Play” created by Tribal/DDB Group for PCW’s campaign against Online Sexual Abuse and Exploitation of Children (OSAEC). The entry also won the Spikes Asia 2025 Agency of the Year by Market award for obtaining the most points for winning and shortlisted entries.
Inspired by real-life experiences, it is one of the two short films, “Mirror” and “Play”, which shed light on the alarming issue of online sexual abuse and exploitation of children (OSAEC).
Winning Spikes Asia Gold means that the entry demonstrates exceptional creativity, innovation, and effectiveness, and is considered the best in Asia-Pacific in their category, setting an industry benchmark for excellence.
CREDITS
DDB GROUP PHILIPPINES
Group Chair and CEO: Gil Chua
Group Culture Officer: Anna Chua Norbert
Group CFO: Judd Balayan
TRIBAL WORLDWIDE PH
Managing Director: Diane Chua
Managing Partner: Reg Cabanban
ECD: Dan Pambid
CD: Sam Ramos
CD: KC Bathan
Copywriter: Hannah Bernabe
Art Director: Daph Siasoyco, Joshua Rodas
Social Media Director: Drei Penaranda
Social Media Manager: Pam Vasquez
Strategy: Marie Adriano, Pedro Dispo
PHILIPPINE COMMISSION ON WOMEN
Nevicshky Calma (Head, Social Marketing Section)
Jon Paolo Barcelona (Information Officer)
Honey Castro (Chief, Corporate Affairs and Information Resource Management Division)
Atty. Khay Ann C. Magundayao-Borlado (OIC, PCW)
KERPLUNK! STUDIOS & PRODUCTIONS, INC.
Errol Apacible
Miguel Concepcion
PLANB PRODUCTION AGENCY
Producer : Janet Liong, Mikhaill Besa
Sound Engineer: Alvin Lacerna
Caster: Ejen Brian Vicente
DISSIDENT
Trissy Gopez – Exec. Producer
JP Gopez – Director
Manman Angciso- AD
Peter Frac – DOP
Daniel Payumo – Gaffer
Danniel Pilares – AC
Connie Valera – PD
Chesca Pagulayan – PM
Arman Montallana – LM
Rish Lagdameo – PA
Color – Dia Magsaysay
Editors – Rex Villamor, Edison Sta. Ana
Makeup – Jen Flores
Hair – Edgardo “Liglig” Soliman
