MANILA, PHILIPPINES - YouTube Works Awards has announced the members of their 2022 jury lineup. This is the second year of the competition and is held in partnership with Kantar and adobo magazine. The jury is composed of marketers, digital experts, directors, creatives, and content creators from all over the country. The jury will be headed by Digs Dimagiba and its members include: Digs Dimagiba, Chief Marketing Officer and Head of the Analytics, Brand, Communications & Marketing Technology (ABCMT) Group of Metrobank Philippines; President of the Internet & Mobile Marketing Association of the Philippines (IMMAP) Pamela Takai, Chief Marketing Officer, Nestle Philippines Inc. Neil Trinidad, VP & Head of Cryptocurrency, GCash Dave Drilon, Chief Digital Officer of total Publicis Groupe PH Sol Romero, Managing Partner, AOR Head of the Nestle account in Openmind Angie Tijam, Executive Creative Director at Havas Ortega Group Dan Villegas, Director for TV and film Marius Talampas, Commercial and film Director at Arcade Film Factory Lyqa Maravilla, Educational Content Creator Ryan Reyes a.k.a Ninong Ry, Content Creator Golda Roldan, Chief Executive Officer, Wunderman Thompson Philippines; Chairman, 4As Maye Yao Co Say, Chief Operating Officer at Richwell Phils. Inc.; President of the Philippine Association of National Advertisers (PANA) Trixie Diyco, Executive Creative Director at Publicis JimenezBasic YouTube Works Awards celebrates brands and brilliant talents behind the most creative and effective advertising campaigns on YouTube. This year, there are seven categories in the competition: Brands as Creators Best Collaboration Force for Good Best Personalization Best Storytelling The Challenger Grand Prix The Challenger award honors the brand that is able to implement an ambitious campaign that successfully created traction, resulting in powerful business results, while the Best Personalization award looks for a campaign that delivers the most creative and personalized ads through contextual targeting. The entries will be screened by data and insight consultancy firm Kantar, who will look across all the cases submitted to surface insights and stats on what an effective work on YouTube means and what products and strategies were the most successful. The eligibility period is from January 1, 2021 to December 31, 2021. Applications are open until May 27, 2022. Submit your work through https://yt.be/works/ph adobo magazine is the official media partner of YouTube Works Awards 2022. About YouTube Launched in May 2005, YouTube’s mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories. YouTube is a Google company. About Kantar Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth. For more information, visit www.kantar.com
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