LONDON, AUGUST 26, 2013 – Warc’s latest Global Marketing Index affirms a generally positive outcome for business in Europe and Asia for August.
Warc’s Global Marketing Index (GMI) is a trusted indicator marketing
of budgets, trading conditions and staffing levels. From August 5 to 16 this year, these three components
registered 55.6, a 1.3 rise from July.
The global index of marketing budgets was retained at 51.5. Asia Pacific had a net decline in budget expectation which is now 48.2 compared to 50 in July. Europe’s number increased from 0.3 to 55.8 America’s trading conditions went up 2.7 points to 61.2, while Europe recorded 55.2. Asia Pacific’s index went down to 55.
For the staffing levels,business recorded an increase of 3.2, ending at 58.2. It is highest reading in the span of 16 months. Europe rose by 6.3 points to 59.3 percent. The Americas also rose from 55.1 to 57.8, while the whole Asia Pacific went up with 0.9 points to 58.2.
“For the first time since the GMI began, the outlook for marketing budgets in Europe is more posititve than that for Asia Pacific. But trading conditions for both regions are roughly on a par. We will have to wait and see if Europe’s outperformance in August is part of a long-term trend,” explained Suzy Young, data and journalist director at Warc.
