APAC NewsPress Release

Brand & Business: The Parentinc acquires Webtretho and Bé Yêu, Vietnam’s leading women community

SINGAPORE – The Parentinc today announces the successful completion of acquisition of Webtretho and Bé Yêu, the leading women and leading parenting communities in Vietnam.

The Parentinc is Southeast Asia’s leading content, community, and commerce platform for women and young mothers, and is highly known for its flagship brand theAsianparent, SEA’s largest platform for mothers. The Parentinc also owns and operates Mama’s Choice, an award-winning direct-to-consumer brand that manufactures and retails safe, natural, and Halal pregnancy, nursing, baby care, and household products that are designed and tested in Singapore for families in Asia.

“We are extremely thrilled to welcome the team at Webtretho and Bé Yêu into our family. Webtretho is a household name in Vietnam trusted by almost every young mother for over the last two decades. Combining that with The Parentinc’s deep technology and commercial capabilities will bring a new era of innovation to help Vietnamese parents have healthier pregnancies and raise healthy families. We are deeply humbled by the opportunity to be able to partner with the Webtretho and Bé Yêu team to further our joint mission in such big strides,” says Roshni Mahtani-Cheung, Group CEO and Founder of The Parentinc.


Nikki Assavathorn, The Parentinc Cluster Country Head of Thailand and Vietnam, shares, “The Parentinc is the number one parenting community in 11 markets across the world. We are very excited to partner with the Webtretho team to now be the number one parenting community in Vietnam as well. Combining Webtretho’s audience in Vietnam and The Parentinc’s technology will provide our advertising partners an unprecedented way to reach the right audience with the right message at the right time. Customers can count on the continued technology and best practices development everyday with the unique scale of reaching over 50 million families around the world.”

Phan Thanh Huong, CEO of Webtretho, adds, “This is a new phase of growth for Webtretho and our Vietnam team. I am delighted by this new development in the business and I very much look forward to this partnership with Roshni, Nikki, and The Parentinc team. There is strong synergy between our brands and I am confident that this partnership will deliver a robust value proposition to all stakeholders. We will continue to scale up Webtretho and Bé Yêu by introducing new innovative business models to unlock tremendous value at the national and regional level.”


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