JAKARTA – November 13, 2013 – Exponential Interactive, global provider of advertising intelligence and digital media solutions to brand advertisers, HAS announced the appointment of Ade Parulian Sitorus as country manager, Exponential Indonesia.
Sitorus will be focused on managing sales and new business prospects in the region while creating demand for Exponential’s audience engagement divisions – Tribal Fusion, Firefly Video, AdoTube and Appsnack. He will be assisting the existing sales team to boost sales achievements and grow revenue in the region.
Sitorus joins Exponential with more than a decade of media sales experience. He started his career with MTV Indonesia in 2002 and moved on to other television companies like Global TV and Sun Television.
He later joined the digital media sales industry with Multiply and then worked with Admax/Komli as sales director and country lead from 2011 until early this year. Prior to joining Exponential, he was working with Ambient Digital Indonesia as sales director.
Congratulating Sitorus on his new role, Kelvin Tan, general manager of Exponential Southeast and North Asia said, “Ade’s rich experience in digital media sales and industry insight will play a vital role in realizing the scope of digital advertising in Indonesia. With his wide network in the media industry, I am confident he will take Exponential’s business to a new level in Indonesia.”
Ade commented, “This is an exciting time to be associated with a dynamic business like Exponential that has set a benchmark in Southeast Asia as far as offering innovative digital media solutions to advertisers is concerned.”
“The company’s positioning – allowing advertisers to identify their audiences and then reach them across display, video and mobile media, is exciting for marketers across the region and we are well positioned to make the most of this opportunity,” he added.
