EPINS and Euro RSCG dot Singapore with giant red pins

ASIA-PACIFIC – SINGAPORE, OCTOBER 27, 2011: Euro RSCG Singapore and Card Alliance Pte Ltd, a member of the Korvac Holdings group of companies, have teamed up for the rollout of EPINS – a new debit payment system for Citibank and Maybank ATM or Debit cardholders. 

 

The first campaign aims to raise awareness of the new service by visually bringing the brand to life through simple but striking images featuring vibrant red pins at locations where customers can use the EPINS service.  

 

Consistent with the concept “EPINS Your Shopping”, the integrated campaign appears in print, Out-of-Home, revamped website and with 3D Point-of-Sale executions at select retailers. Three different executions – Groceries, Taxi and Pharmacy – aim to illustrate how the EPINS service, can provide quick, secure and convenient payments for everyday purchases. The integrated campaign will run island-wide for the next 6 months.

 

“Our idea was to literally dot the Singapore landscape with giant red pins bringing to life all the places customers can use their EPINS-enabled foreign bank PIN-based card. This shows that EPINS is everywhere you want to be, and at the same time has established a visual language for the brand with the giant red pins and bold red accents,” said Kevin Pereira, Executive Creative Director, Euro RSCG Singapore. 

 

Euro RSCG Singapore has been agency of record for Card Alliance since July 2011.