ASAP inducts new board, steps up to a broader industry role

MANILA, FEBRUARY 15, 2013 – ASAP, the Philippines’ largest organization of accredited suppliers in the advertising industry, has sworn into office its 2013 Board led by its chairman Vince Reyes, managing director of Executive Decisions IMC Firm; and president Roy C. del Valle, Noisy Neighbors president and general manager. Agora and Tambuli awardee Blen Fernando, VP for marketing of Alaska Milk Corporation and incumbent PANA president inducted the board and was keynote speaker. In her speech, Fernando inspired and challenged the association to take valor and live up to being a true solutions provider, delivering genuine and relevant value to its clients.

Also serving in the 2013 ASAP Board are:  

VP-internal: Alvin Trono (Stages Production Specialists, vice president)

VP-external: Madonna Tarrayo (Unitel Productions, president)

Secretary: Amrei Dizon (Vitalstrats Creative Solutions, GM and creative director)

Treasurer: Alfred Santiago, Jr. (Calypso Color, president)
Completing the Board of Directors are: 
Mario Babiera (Photosynthesis, president)

Salito Malca (Hit Productions, Inc. chairman and CFO)

Mitch Amurao (professional voice performer)

Orly Ballesteros (Ex-Link Management & Marketing Services Corp. COO)

Jojo Victorio (Victo Rio Productions managing director)

Pedring Lopez (WELOVEPOST, Inc. managing director)

Varick Ong (Clear Channels general manager)

Egay Navalta (professional voice talent)

Adrian Tecson (Underground Logic, Inc. managing director and director for post-prod)
ASAP is an interrelated multi-sectorial organization currently consisting of 11 sectors: advertising photographers, promotions and merchandising, commercial production houses, digital media production, print production, commercial audio production, post production, creative talent se services, events, model and talent agencies, and technical services & venues. 
Beginning to transcend from an advertising setting to a marketing communications platform, the association has signified its preparedness to play a bigger role of a dynamic partner, rather than of a typical supplier, with its 2013 theme “ASAP: Step Up! – Strength Through Excellent Partnerships.” The organization commits to level up its products and services performance in order to build lasting business relationships. 
The new leadership hints on doing things more creatively and differently, harnessing the inherent capabilities and combined resources of its members.



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