MANILA, FEBRUARY 15, 2013 – McCann Worldgroup managed to secure several spots in R3’s list of Top 10 Creative WIns in the Philippines in 2012, with its most notable wins including the Ayala Land/Ayala Malls 360 Launch, BDO and two digital campaigns for Nestle Philippines.
| 2012 Philippines Top 10 Creative Wins | ||
| CREATIVE AGENCY | ACCOUNT | MARKET |
| McCann WorldGroup | Ayala Land Ayala Malls 360 Launch | Philippines |
| McCann WorldGroup | BDO | Philippines |
| DDB | JNJ | Philippines |
| DDB | Propan TLC Pascual Lab | Philippines |
| McCann WorldGroup | Nestle Philippines Nescafe 2012 Digital | Philippines |
| Leo Burnett | The Coca-Cola Export Corporation | Philippines |
| Ogilvy | Philips | Asia Pacific |
| BBDO | Visa | Asia Pacific |
| McCann WorldGroup | Nestle Philippines Coffee-mate Creamy Caramel Digital Campaign | Philippines |
| BBDO | Department of Tourism Digital | Philippines |
McCann Worldgroup also led the New Business League report for creative agencies in December 2012, finishing with an estimated revenue of $3.88 million as it retains the Globe Business. DDB places second, winning Omron Project, Johnson & Johnson and Villar Foundation. Leo Burnett finishes in third place, snagging Universal Robina, BPI Credit Cards Project and The Coca-Cola Eport Corporation.
| CREATIVE AGENCIES NEW BUSINESS LEAGUE | ||||||
| Philippines/Dec 2012 | ||||||
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED WIN YTD REVENUE (USD $ m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (USD $ m) |
| 1 | 1 | McCann Worldgroup | Globe Business | 3.94 | Ferrero SEA | 3.88 |
| 2 | 2 | DDB |
Omron Project, JNJ, Villar Foundation
| 3.31 | Philips Asia Pacific | 2.8 |
| 3 | 4 | Leo Burnett |
Universal Robina, BPI Credit Cards Project, The Coca-Cola Export Corporation
| 1.27 | 1.27 | |
| 4 | 3 | Ogilvy | Kraft, JNJ, CCCI | 1.07 | 1.06 | |
| 5 | 4 | Lowe | Highlands Coffee, Axe Project, Unilab pH Care | 1.51 | 1.02 | |
| 6 | 6 | Grey Group |
Inbisco Philippines Kopiko, Office of Senator Koko Pimentel Nationwide Campaign, Moldex Realty Project | 0.98 | SM Supermalls | 0.89 |
| 7 | 7 | Publicis | Pfizer Project, U.S. Embassy Project, Marby Bakeshop | 0.8 | Metrobank | 0.68 |
| 8 | 8 | Y&R | Mesa Land, CDO Pista Ham, Inbisco Energen Cereal | 0.51 | 0.51 | |
| 8 | 9 | BBDO | Manila Water, Visa Asia Pacific, Yatai International Project | 1.04 | 0.51 | |
| 10 | 10 | JWT | Del Monte Fit N’ Right | 2.03 | 0.17 | |
Carat claims top spot among media agencies, raking in an estimated overall year-to-date revenue of $2.33 million, as it secures Lamoiyan, Tanduay Distillers and Philippine Airlines before 2012 closed. ZenithOptimedia, the incumbent media agency of Lamoiyan, bagged Nestle Digital, BPI Project and LuxAsia ending the year with an estimated overall revenue of $1.47 million.
| MEDIA AGENCIES NEW BUSINESS LEAGUE | ||||||
| Philippines/Dec 2012 | ||||||
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED WIN YTD REVENUE (USD $ m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (USD $ m) |
| 1 | 1 | Carat | Lamoiyan, Tanduay Distillers, Philippine Airlines | 1.87 | 2.33 | |
| 2 | 2 | ZenithOptimedia |
| 1.77 | Lamoiyan | 1.47 |
| 3 | 3 | MPG | Phoenix Petroleum | 1.33 | 1.33 | |
| 4 | 4 | Starcom MediaVest | Unilab, Metrobank Group of Companies | 0.88 | 0.88 | |
| 5 | 5 | OMD | JNJ Vision Care Asia Pacific, Yatai International, Zodhita | 0.33 | Leslie’s Corporation | 0.31 |
| 6 | 6 | Vizeum | Insular Life, Cashcashpinoy | 0.26 | 0.26 | |
| 6 | 6 | PHD |
Ardent Gluta-C Project, MSD Contractubex | 0.66 | 0.26 | |
| 8 | 8 | Maxus | Siam Cement, Honda Motorcycles Project, Estee Lauder | 0.28 | Nissan | 0.18 |
| 9 | 11 | MEC | SMDC, Fashion 21, Pet One | 1.01 | 0.08 | |
| 10 | 9 | Mindshare | 2.03 | 0.17 | ||
