MANILA, July 26, 2013 – BBDO Guerrero was the big winner at the 16th Agency of the Year Awards, bagging metals in Digital Excellence, Best in Market Performance and, for the fourth year running, Agency of the Year. Organized by the Association of Accredited Advertising Agencies (4As), the awards ceremony was held on July 25 at the Manila Peninsula’s Rigodon Ballroom and hosted by Martin Nievera and Iya Villania.
Speaking on BBDO’s wins, chief executive Tony Harris told adobo, “I cannot thank my team enough, (and) I cannot thank David (Guerrero) enough – I wish he was here to share in this. I am actually in a state of shock right now, we certainly weren’t expecting it!”
Starcom MediaVest turned in a similarly stellar performance, scoring all three awards in the Media category: Best in Business Performance, Best in Media Creativity and Media Agency of the Year.
“It’s my first time to receive a grand slam and I owe it all to each and every one on the staff”, Joanna Mojica CEO of Starcom MediaVest shared.
Indie favorite Aspac Advertising won Independent Agency of the Year, while Best in Creative was awarded to Ace Saatchi & Saatchi. DM9 JaymeSyfu was honored for Best in Leadership and Community Service, as Leo Burnett Manila won Best in Management of Business.
Production House of the Year for Audio went to Hit Productions – their 13th time to accept the award – while Underground Logic and Straight Shooters were named Production House of the Year in Post Production and Film, respectively.
A moment of silence was observed and a tribute screened in memory of industry legend Meckoy Quiogue, whose family was in attendance. Quiogue’s widow, Ina, spoke for the family, “I want to thank everyone for this tribute to Meckoy – for the kind words. To those who loved him, thank you for remembering him in a good way.”
At the end of the night, DM9 JaymeSyfu chairman and chief creative officer Merlee Jayme officially stepped down as AOY chair as her successor in the role for 2013, Publicis JimenezBasic joint CEO JR Ramos, was introduced.
