MANILA, JULY 29, 2013 – In a half page ad printed on the Philippine Daily Inquirer, DM9 JaymeSyfu apologized to Ace Saatchi & Saatchi for using a copy that is owned by the latter agency.
DM9 JaymeSyfu’s associate creative director Enrico Guttierez wrote an in-house ad for the said agency, which was published in July 15 in time for the Cannes Special coverage of PDI. Guttierez wrote the passage when he was still an employee of Ace Saatchi & Saatchi.
The apology was printed on a half-page ad on the same broadsheet last July 26, which reads:
DM9 JaymeSyfu and employee Asterio Enrico N. Gutierrez are issuing this apology to Ace Saatchi & Saatchi for the inconvenience we may have caused with the release of a recent house ad that appeared on page B5-3 of the July 12, 2003 edition of the Philippine Daily Inquirer Inquirer, containing the following text:
Who will take up the toughest of tasks?
Who will take on the roughest of challenges?
Some say they could, but they won’t.
Others say the would, but they don’t.
And then there are those who say:
They will.
Against the impossible demands, they will.
Their will is more than a promise, but a pact.
Their will is stronger than anyone’s won’t.
More powerful than anyone’s don’t.
When other say it cannot be done.
The Filipino will.
It has come to our attention that the aforementioned ad, written by Mr. Gutierrez, used copy that was done a few years back when he was still an employee of Ace Saatchi & Saatchi. As such the copy is Ace Saatchi & Saatchi’s rightful and legal property.
Again, we are truly sorry for the trouble this incident may have caused their management, employees and clients.
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adobo tried to contact the agencies but they both agreed not to comment further regarding the matter.
