Cheil Worldwide to train young talents through Spikes Asia Creative Academy

SEOUL – For the sixth consecutive year, Cheil Worldwide is teaming up with Spikes Asia to run the Spikes Asia Creative Academy, an intensive three-day session designed to provide a unique learning opportunity for 15 students from across Asia Pacific. Selected young talents are gathering in Singapore to partake in an exclusive course designed to further improve their capabilities. 

The Academy’s program aims to expand the students’ knowledge for when they start a career in the industry. They will enjoy the unique learning opportunity by listening to and speaking with industry leaders; fine-tuning their creative skills; and networking with their future colleagues and competitors. Last year, for example, Keith Reinhard the advertising legend joined the Academy to share his experience and knowledge with the students.

Commenting on the Spikes Academy sponsorship, Daiki Lim, President and CEO of Cheil Worldwide, said, “Our industry is all about talents. As a market leader, we feel it is our obligation to support and grow young talents. Having sponsored the Creative Academy every year since its inception in 2009, it is our great pleasure to see some previous Academy participants now working as mature professionals in the region. We are confident that this year’s rich program will also be a stepping stone for the 15 students from the region.”


“The lifeblood of the industry is young talent and the Spikes Asia Creative Academy is a unique learning platform for the region’s creative students to improve their knowledge and skills to help them in their future careers. We are proud that Cheil Worldwide is again our partner, bringing students into the very heart of the festival. Their enthusiasm and energy is infectious and we look forward to welcoming the class of 2014” said Steve Latham, Director of Talent and Training for Spikes Asia. 

The students will be tutored by David Tan, a lecturer in Singapore Polytechnic Design School, Diploma in visual Communication and Media Design. Tan is well equipped with knowledge of various media channels in communication design, after over a decade of industry experiences ranging from advertising, branding, print and web. 

This year’s group of students who have earned a place on the 2014 Spikes Asia Creative Academy are:

Lei Lei
Beijing Technology and Business University

Zhang Mengheng
Beijing University of Chemical Technology

Hong Kong
Wai Ting Suen 
Hong Kong Polytechnic University

Kyujin Kim
Korea University

Suna Yang
Joongang University

Muhammad Arsalan Iqbal
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

Fasiha Hamid
Institute of Business Management 

Anthony Lumicao
University of Asia and the Pacific

Cassie Hae
LASALLE College of the Arts

Marcus Lim Sheng Onn
Singapore Polytechnic

Sri Lanka
Bani Malshan Meelawela
Academy of Design

Aadhil Izath
Northumbria University

Pei-Yu Huang
Tamkang University

Sirada Chokwareeporn
Silpakorn University

Thinh Tran Nguyen
HCMC University of Science

Spikes Asia will be held on 23- 26 September in Singapore. Further details can be found online at

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