Cheil Worldwide
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adobo Exclusive
Malcolm Poynton offers exclusive insights on Adfest 2024’s creative landscape
PATTAYA, THAILAND — Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, recently took the helm as Grand Jury President…
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Awards News
Cheil Worldwide secures 11 Lotus Awards at Adfest 2024
PATTAYA, THAILAND — Cheil Worldwide won a total of 11 awards, including one Gold, four Silvers, and six Bronzes at…
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Events
Cheil Worldwide’s Seulki Lee on making advertising for people who don’t like advertising: ‘Destroy the formula’
PATTAYA, THAILAND — More and more people are disliking advertisements, according to Seulki Lee, Cheil Worldwide Creative Director. And in…
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Brand & Business
Cheil Worldwide tops WARC Creative 100’s network rankings in Asia as 12th most awarded network for creativity
SEOUL, SOUTH KOREA — Cheil Worldwide has been ranked as the no. 1 global creative network from Asia by WARC(World…
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adoboPicks
This week’s top campaign picks take audiences to the distant past, a whole new universe, and inside a pot of kare-kare
MANILA, PHILIPPINES — Advertising is all about boldly going where your creativity takes you, and this week was no different.…
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Campaign Spotlight
Cheil Worldwide restores another cultural site, dating back to the royal court ceremony 136 years ago
SEOUL, SOUTH KOREA — Cheil Worldwide virtually restored the Joseon Dynasty’s royal court ceremony held in Gyeongbokgung Palace 136 years…
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Awards News
Cheil Worldwide sweeps London International Awards 2023 with 15 statues
SEOUL, SOUTH KOREA — Cheil Worldwide has won 15 Statues at the 2023 London International Awards (LIA) including seven Gold,…
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Campaign Spotlight
Cheil Worldwide and Samsung introduce innovative wedding funding concept for newlyweds
SEOUL, SOUTH KOREA — Samsung Electronics has experimented with new ways of promoting its high-end BESPOKE household appliances lineup to…
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Awards News
Cheil Worldwide bags the most Grand Prix wins at this year’s Mad Stars
SEOUL, SOUTH KOREA — Cheil Worldwide won a total of 32 awards including four Grand Prix, six Golds, four Silvers, six Bronzes,…
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Campaign Spotlight
Samsung Electronics rolls out ‘Bespoke Rugs’ by Cheil Worldwide to make sure big purchases can fit in small homes
SEOUL, SOUTH KOREA — Samsung Electronics promotes its lineup of BESPOKE home appliances with a limited edition of rugs specially designed in…
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Awards News
Cheil Worldwide bags 10 metals at this year’s New York Festivals Advertising Awards
SEOUL, SOUTH KOREA — Creative network Cheil Worldwide won two Golds, seven Silvers, and one Bronze at the 2023 New York Festivals Advertising…
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adobo Exclusive
A touch of humanity: Inside Cheil Worldwide’s Grand-Prix winning ‘Knock Knock’
SEOUL, SOUTH KOREA — All around the world, domestic abuse is a problem oftentimes silenced by cultural nuances, inaccessible safe…
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