THE PHILIPPINES, DECEMBER 9, 2011: How important is online reputation management for brands? Be informed in the Certified Digital Marketer program’s next free webinar in the Going Digital series on December 14, 2011 8 to 9pm (+8 GMT) with Christopher Lao and MRM’s Kichi Madlansacay.
Managing online talk about brands, both positive and negative, is an aspect of digital that marketers should be prepared for. However, most businesses are usually not prepared to handle online crisis. Things can quickly go out of hand. Christopher Lao knows this first-hand, being the subject of discussions online. Once an ordinary law student reviewing for the bar, his televised interview after driving into floodwaters made him an instant online celebrity and the 8th most discussed topic worldwide in Twitter.
How do you turn things around? MRM Worldwide’s team was able to help repair Lao’s morale and online reputation such that he was able to take his bar exam this year as scheduled.
Get an update from Lao and learn from Madlansacay on how to react and recover from a crisis that has gone viral online.
Lao recently starred in a BPI advertorial and is now an advocate against cyberbullying. Christopher obtained his Juris Doctor degree from the University of the Philippines where he also received his BA Philosophy degree, graduating Summa Cum Laude. Madlansacay is Account Director of MRM Worldwide, part of McCann Worldgroup.
To join the webinar, register at www.digitalisnow.com.
