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D&AD Briefs 2012: Students – 22, Young Creatives – 1

GLOBAL – DECEMBER 2011: With graduate unemployment at a 15-year high, D&AD, the leading not-for-profit organization for the international design, advertising and creative communities, provides creatively ambitious students with the ultimate platform to launch their careers. The annual D&AD Student Awards briefs are now live, offering a diverse range of real world challenges from across design and advertising.
 
A wide range of briefs have been set by some of the best creative and business professionals in the world. Challenges include re-branding the City of London; illustrating the cover of Little White Lies magazine; designing the next generation of performance eyewear for Oakley; promoting Spotify´s musical conversation on Facebook; creating the hotel room of the future for Intercontinental Hotel Group; and creating a photography story for Rankin´s new magazine, The Hunger.
 
The Student Awards are only open to full or part time students enrolled on recognised undergraduate, postgraduate and Higher Education courses, anywhere in the world. This is also the first year that an award is open to New Creatives aged 26 or under, or who has graduated within the last two years. 
 
Entering the awards directly places students in front of the industry; whilst winning provides them with the opportunity of a coveted spot on the D&AD Graduate Academy, including a paid placement or bursary. Around 4,500 students enter the Awards annually. 76% of winners of the D&AD Student Awards are in a job or placement within three months. Placements are supported by many leading agencies, including Interbrand, who are offering a three-month internship to one lucky graduate.
 
Tim Lindsay, D&AD CEO, said: "Industry has a duty to nurture new talent – not because D&AD tells it to, but because the creative economy relies on new ideas to thrive. If we want to stay competitive in the global marketplace, the best way to do that is to support our best young minds. Their ideas will become the award winning work of the future."

All 23 briefs are now available to download for free from www.dandad.org/awards/student/2012

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