ASIA-PACIFIC – KUALA LUMPUR, Creative Juice\Kuala Lumpur aims to drive revitalization and growth with three senior appointments – Yee Hui Tsin as general manager, who will be working closely with business director Judy Wong and award-winning creative director VJ Anand, who joined the team on July 1.
Before joining the team at Creative, both Yee and Wong built their foundations at Naga DDB. At Creative Juice\Kuala Lumpur, both were business heads leading, managing, and building a portfolio of clients, which include Nissan, RHB, P1, AXE, F&N, Nando’s, and Gamuda.
Commenting on the appointment, Sa’ad Hussein, chief creative officer of the TBWA Group in Malaysia, said, “The agency is blessed with two loyal and able leaders within its ranks. Combined with creative talents of VJ Anand, I am looking forward to seeing them raise the agency to greater heights.”
“Creative Juice is positioning the team to be young and hungry to meet the dynamic and challenging demands of the industry,” Anand said. “It will also accelerate the efforts to drive digital marketing across all disciplines. Digital should be part of our DNA, and not just a department add-on.”
Moreover, TBWA last week announced the promotion of Hussein as chief creative officer of the TBWA Group in Malaysia, including TBWA\Kuala Lumpur and Creative Juice\Kuala Lumpur.
