DraftFCB Auckland to donate 1,000 hours to child protection crusade

GLOBAL – NEW ZEALAND, AUGUST 5, 2013 –DraftFCB Auckland has launched its ‘1000 Hours Project’, a national search for an organization committed to prevent child abuse, which will be granted 1,000 hours worth of free advertising services in return.

DraftFCB managing director Brian van den Hurk, said: “It seems that child abuse cases are brought to our attention by the New Zealand media on almost a weekly basis. Our people, many of whom are parents themselves, decided as a collective group we should do something.”


Through this project, the full-service advertising agency will unite with a non-profit or community partner, whether large or small organization, that shares the common goal of reducing child abuse in New Zealand. The recipient will work with a dedicated team from DraftFCB to develop and implement an appropriate communications strategy.

“It’s a big and complex problem and we know that one advertising agency can’t do it all by itself. But if we can give a boost to an existing organization, then we believe we can make a difference. We would also like to encourage other businesses to consider taking action against child abuse by donating their time and expertise to a child protection organization making a difference in their community,” added van den Hurk.

Interested parties can apply online until August 30, 2013. Four senior DraftFCB personnel will review and shortlist organizations, which will have an opportunity to present themselves to the agency.

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