THE PHILIPPINES, OCTOBER 11, 2011: Sweet, but without surprises. Universal McCann (UM) Philippines has been awarded two additional brands by Indonesian company PT Mayora. The agency has been appointed to handle media planning and buying assignments for Beng Beng Real Chocolate and Fres Mint Candies, without a pitch.
Beng Beng Real Chocolate is a new entrant in the local chocolate business, while Fres Mint Candies is putting up an aggressive advertising campaign showcasing its new product features, such as printed thoughtful messages per pillow pack, to further increase its market share in the hard candies business.
The agency currently services PT Mayora brands including Kopiko Astig 3inOne Coffee, Kopiko Brown Coffee and Energen Nutritious Milk & Cereal Drink.
Commenting on the new assignments, Dino Laurena, UM Philippines managing director, said, “We are delighted that PT Mayora handed over these new and exciting brands to us. It’s a clear proof of UM’s success in building good, solid relationships with our clients.”
