ASIA-PACIFIC – CHINA, SEPTEMBER 4, 2013 – Proximity was named as the new digital agency record in China of Mars, one of the world’s leading food giants.
Proximity is tasked to create digital strategy, creative, technology, social media and analytics services for four chocolate brands under the Mars portfolio in China–Dove, Snickers, M&M’s and local brand CuiXiangMi.
"This is a great win for Proximity China. It reinforces our agency’s leadership in providing a total digital offering, from strategy and creative to analytics," commented Proximity Worldwide chairman Chris Thomas.
Proximity Beijing’s newly established MARS team will lead the account and will work closely with the BBDO Mars team, who has been working with Mars since 1995. The two agencies will develop new, integrated advertising approaches for Mars.
