GLOBAL – UNITED STATES, SEPTEMBER 4, 2013 – Footwear brand UGG Australia has tapped Tom Brady, one of the all-time greats of American football, for its latest campaign ‘For_For Men.’
The four-month long campaign celebrates men from all walks of life who illustrate dedication, talent and passion in their day-to-day lives.
Launched yesterday in the United States, the new integrated media campaign will feature different themes each month: For Game Changers, For Role Models, For Leaders, For Mentors.
The campaign will also feature a new spot, “For Gamechangers,” featuring UGG for Men ambassador Brady.
"We know that when men are comfortable, they are confident, and that confidence is what defines the UGG man,” said Nancy Mamann, vice president of marketing for UGG Australia.
“The fall campaign opens up this insight and takes a closer look at the kind of men we are talking about, starting with Tom Brady,” she added.
