MANILA, SEPTEMBER 4, 2013 – Two young creatives rise above the rest. Copywriter Donna Dimayuga of BBDO Guerrero and art director Drea Dizon of JWT Manila were named winners of the Advertising. More fun in the Philippines. adobo magazine and London International Awards Poster Contest.
After the juries submitted their scorecards and PricewaterhouseCoopers Isla Lipana & Co tabulated the numbers, ‘Adaptation’, submitted by Dimayuga, emerged as the best meme over a hundred shortlisted entries submitted. While ‘Direct Marketing’, also by Dimayuga, placed second and ‘TVC Shoot’, by Dizon, is on the third spot.
< width="250" height="250" src="/global//UserFiles/23B-ADAPTATION. " alt="" />< width="250" height="250" src="/global//UserFiles/23A-DIRECT-MARKETING. " alt="" />
< width="250" src="/global//UserFiles/9E-TVC-SHOOT. " alt="" />
Meanwhile, in an online vote through the adobo Facebook Fan Page, Anna Cleita Adriano, art director at J. Romero & Associates, bagged the People’s Choice Award for her two entries – ‘Briefs’ (182 Likes) and ‘Body Copy’ (172 Likes). She will receive two London International Awards Annuals.
< width="250" height="333" src="/global//UserFiles/15A-BODY-COPY. " alt="" />< width="250" height="333" src="/global//UserFiles/15B-CREATIVE-BRIEF. " alt="" />
Dimayuga and Dizon, on the other hand, will fly to Las Vegas, USA on October 7, 2013 to join the LIA Creative Conversations. They will have the opportunity to meet and mingle with the gods of advertising and other young creatives from different countries until October 13, 2013, courtesy of adobo and the London International Awards. They will also be featured in the September-October issue of adobo magazine.
Adriano shared that she joined expecting nothing –least of all a People’s Choice Award.
Dimayuga, who already won last year’s contest, still sees the win as a lucky break.
“I didn’t [expect to win again]. I checked and there were over 250 entries, tapos nashortlist siya to 100, and if you look at it, even if may format, iba-iba talaga siya. It’s hard to judge kung ano talaga yung best… I think, kung sino man yung manalo, it will really be unexpected. Kasi it’s such a personal thing. A meme is really a hit or miss. I got really, really lucky. This is a lucky break,” she said.
Dizon, meanwhile, is looking forward to attending the Creative Conversations.
“Diba may talks yun. So I learn something, meet a lot of people, and young creatives. Nakapunta naman akong kidlat, and ad congress pero parang sobrang ibang experience yung sa Vegas. Adventure talaga siya, feeling ko,” she shared.
Among the speakers at the LIA Creative Conversations are Daymond John, founder & CEO of FUBU, Star of ABC’s Shark Tank & CEO of Shark Branding, marketing consulting agency; Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather; Mark Tutssel, global chief creative officer of Leo Burnett Worldwide; Amir Kassaei, worldwide chief creative officer of DDB Worldwide; Tony Granger, global chief creative officer of Young & Rubicam; Nick Law, global chief creative officer of R/GA; Emma Wilkie, managing director of The Gunn Report Ltd; and Ralph van Dijk, founding creative director of Eardrum Sydney.
The 104 shortlisted entries are scored based on the following criteria: Relevance to the theme (40%), Creativity and Presentation (40%), and Originality (20%). The juries include: Jake Tesoro of TBWA\SantiagoMangadaPuno, Tonypet Sarmiento of Collab Manila Inc., Alvin Tecson of Leo Burnett Manila, Louie Sotto of DM9 JaymeSyfu, Teeny Gonzales of SevenAD, Joe Dy of JWT Manila, Joey Ong of Aspac Advertising, Peter Acuña of McCann Worldgroup and Trixie Diyco of Ace Saatchi.
For full list of shortlisted entries and winners, visit https://www.adobomagazine.com/lia