ASIA-PACIFIC – INDIA, MAY 3, 2013 – A pitch process initiated in October 2012 for Go Air’s creative duties concluded last week, and the account was handed over to Lowe Lintas and Partners’ Mumbai office.
Explaining the reason behind selecting Lowe Lintas and Partners, Go Air chief executive officer Giorgio De Roni said, “We believe in the capability and expertise of Lowe Lintas & Partners to enhance our creative outputs and better engage our audience to experience and interact with the Go Air brand."
Lowe CEO Joseph George said: “Airlines is a very exciting and challenging category, and the low cost sector even more so. We are ready for this challenge and look forward to helping Go Air fly higher. This alignment is even more gratifying since this will further strengthen our relationship with the Wadia Group given our long and successful involvement on the Britannia business."
Go Air launched its operations in November 2005 with the objective of commoditizing air travel offering affordability, flexibility and convenience with value for money. The airline currently operates over 750 weekly flights and 2,000 plus connections across 21 destinations in the country.
