As the culminating activity of the AdCon, the Araw Awards is traditionally the ad agency’s big night (no pun intended). But with major shifts in the thrust and judging criteria, it’s going to be a whole new ball game—or will it? As we wait and see, let’s play a game—to see how much you know about the Araw Awards, and why the industry thinks there’s nothing trivial about its pursuit.
9. The buck stops at the desk of the Araw Awards Chairman. And this year, who is that?
a. Alex Castro
b. Leigh Reyes
c. The two Raouls (Floresca and Panes)
10. How much of the Araw Awards ticket sales will go to the calamity victims?
a. 50 percent
b. 25 percent
c. 100 percent
11. How many entries did the Araw Awards receive this year?
a. 2,159
b. 1,820
c. 4, 013
12. What is the latest addition to the Araw Award categories?
a. Digital
b. Media
c. Design
Scroll down for the answers.
Here they are!
9-b & c Every year, the number of co-chairmen seem to grow!
10-c So buy your tickets now!
11-a Roughly the same number as last year, not bad considering the recession.
12-b Yes, they add a new category every year. That’s how fast the industry evolves.
