ASIA-PACIFIC – SINGAPORE, JULY 24, 2013 – Isobar has appointed Guy Barke as the new integrated business director of Isobar APAC, making him one of the key members of Isobar’s senior regional management team.
In his new role, Barke is tasked to manage the agency’s regional business, focusing specifically on P&G. He will be based in Singapore and will report to Chris Ryan, Isobar APAC executive director – international clients.
Barke had been in the communications industry for over 25 years, 17 of which have been spent working across key categories for clients such as P&G, GSK, J&J, Reckitt Benckiser, McDonalds, Cadbury, Gillette, Boots, Hewlett Packard, Toshiba, Motorola and Esso.
Before joining Isobar, Barke was a team leader for GSK Asia at Grey, where he was responsible for hub teams based in Singapore and Kuala Lumpur, as well as local resources for six brands across eight markets in the region. Prior to that, he held the roles of Worldwide Account Director at Leo Burnett and VP/Director at McCann Erickson.
"Guy has an excellent track record in consumer goods and a number of years’ experience working alongside P&G. He brings with him a level of maturity in business and brand thinking that will help strengthen Isobar’s growing partnership with P&G across the region, and continue to drive integrated business solutions for our client,” said Ryan.
"Over the past few years, we have seen a significant increase in major blue chip brands wanting a creative agency with digital strength at its core. Great senior talent, like Guy, will turbo-charge Isobar’s ability to provide business solutions using a more holistic view,” said Jean Lin, Isobar APAC CEO and global chief strategy officer.
Guy’s appointment is part of Isobar’s goal to meet the convergence of the traditional and digital world by hiring senior talents from varied backgrounds. The agency recently appointed two new executives: Graham Kelly as Isobar APAC regional executive creative director and Liberty Hsu as Isobar Taiwan executive creative director.
