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Nickelodeon slime reaches Southeast Asia

ASIA-PACIFIC – SINGAPORE, JULY 24, 2013 – Nickelodeon, in collaboration with SingTel’s mio TV, launched the first Nickelodeon Slime Cup in Singapore and Southeast Asia. It was a two-day event held at the D’ Marquee at Downtown East.

With a theme inspired by Spongebob Squarepants and 6,000 liters of slime as main ingredient to a number of activities, the sports festival attracted 7,000 kids aged 7-14 with their families.

The event featured sports-oriented game booths with Nickelodeon prizes and the much awaited slime experience! Local past and present football stars like Aide Iskandar, Isa Halim, Harris Harun, Paul Cunningham and Lionel Lewis were there through Fandi Ahmad’s support and H2O’s partnership. Free clinics were also offered through the collaboration with Fandi Ahmad Academy. The Urban Street Freestyle Team performed dancing and football moves, also sharing neat football tricks at selected times of the day.

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"As a nation, we want to cultivate a strong sporting culture whilst aiming to foster social connectedness in the community through sports overtime. It is heartening to see that corporations like Viacom and SingTel mio TV are also making family-fun an integral part of their corporate activities", said Zainal Bin Zapari, member of Parliament, Pazir Ris Punggol GRC.

"This is what the Nickelodeon Slime Cup is about – slime time fun for kids and families! It sums up the playful, surprising, cheeky and spirited nature of Nickelodeon… And of being a kid," shared Ms. Elaine Tan, Vice President of Nickelodeon Brand, Viacom International Media Networks Asia.

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"We are so thankful that the parents and their kids were so sporting!" she added.

Nickelodeon, now in its 15th year in Asia, is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and their families. The event strengthens its commitment to Singapore and its region by encouraging kids and their families to enjoy and have a healthy lifestyle.

 

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Photos Courtesy of Viacom International Media Networks Asia

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