Dentsu Media scores new wins in Indonesia


ASIA-PACIFIC – INDONESIA, July 24, 2013 – Dentsu Network/Asia has won Novell Pharmaceutical Laboratories and Calpis Indonesia accounts, adding up the growing portfolio of its subsidiary Dentsu Media Indonesia. The joint billings from these two new accounts are over US$3.57 million.

Officially set up in 2010, as the media agency arm of Dentsu Inc. in Indonesia, Dentsu Media Indonesia is now the 2nd largest media agency in the country.


Winning the Novell Pharmaceutical Laboratories has enriched Dentsu Media Indonesia’s client portfolio. It is known in the Indonesian domestic market for high quality and affordable medicine since 1998. Some of the world’s largest healthcare companies partner with them because of their world-class production facilities and robust distribution model

Dentsu Media will be developing media strategy, planning and implementation for some of the Novell Pharmaceutical Laboratories new brands. For Calpis Indonesia, Dentsu will strengthen brand awareness for Indonesian manufactured milk-based drink CALPICO, a popular drink and food ingredient.

“We have been working with Dentsu Media for CALPICO Brands for the past two years, and we highly appreciate the way Dentsu Media has managed our TV planning and implementation. By keeping their finger on the pulse of the business and being proactive, Dentsu Media has given us competitive efficiency in TV buying,” said Yani H., Calpis Indonesia marketing manager.

Specialist teams from Dentsu Media Indonesia’s three agency divisions – Media Palette, Media Cubic, and Media Matrix – provides innovative integrated media services locally and globally. Their client portfolio includes Indosat, Suntory Garuda Beverage, and Ajinomoto. To be able to measure campaign effectives and awareness planning, especially for major cliens, Dentsu Media conducts Dentsu Campaign Case Research (DCCR).

“We are pleased to be chosen as the agency partner of Novell Pharmaceutical Laboratories and Calpis Indonesia. The Indonesian market is primed for high-growth fueled by industries such as healthcare and food & beverage. We’re very excited to bring Dentsu’s creative mark to help these two successful enterprises boost market share," shared Dick van Motman, Dentsu Network/Asia chairman and CEO.

Dentsu Network/Asia expands its presence in the country with its three additional agencies: Dentsu Indonesia (an integrated full service brand agency), Dentsu Strat (an integrated communications agency), and Dentsu Sparks (an agency focused on developing local insight).

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