ASIA-PACIFIC – SHANGHAI, CHINA, MAY 24, 2011 – RAPP China has been appointed lead Communications Agency for Weight Watchers China. RAPP will lead consumer insight development and competitive analysis for Weight Watchers programs, as well as consult on brand and market positioning.
The account was awarded without a pitch, due to RAPP’s “‘Customer obsession’ that drives it to get under the skin of consumers, strong planning capability backed with creative firepower, and an experienced team in branding and positioning,” said Judy Zhu, Marketing Director for Weight Watchers China.
The win further solidifies RAPP’s standing as a leading CRM and data-driven marketing provider in the region.
“We’re excited to be working closely with Weight Watchers’ local and international teams and look forward to a lasting partnership,” said Michelle Tan, Business Director of RAPP China. “RAPP and DDB China Group have the experience and expertise to support the company with its long-term, sustainable business model in China that goes beyond just communications.”
Weight Watchers China was established in 2008 and operates four centers in Shanghai and one in Nanjing. Consumers all over China can also enjoy WeightWatchers.com.cn, the Chinese version of the award-winning WeightWatchers.com website. Weight Watchers China is owned by Weight Watchers International, Inc., the world’s leading provider of weight management services.
