MANILA – November 27, 2013 – Blogopolis 2013: #IntoTheWild was held last November 16 at the Hotel Intercontinental in Makati.
Hosted by Nuffnang Philippines, the event was attended by journalists, media experts, and bloggers, who talked about all aspects of the blogosphere, from creating great content, to maximizing social media, to engaging your audience both on and offline.
Rappler CEO Maria Ressa talked about creating content online and amplifying it through social media.
"Bloggers are changing everything now," she said. "We call it journalism on our end, and anything you post up is content you own."
After Ressa, blogger Lori Baltazar of Dessert Comes First talked about her choice of doing video podcasts to supplement her writing and photography.
Rappler’s TechRap producer and anchor Michael Josh Villanueva joined the event through video, a fitting move considering that he discussed creating video content online.
"Don’t get intimidated by producing your own video," he said.
ANC anchor TJ Manotoc talked about the importance of Twitter in the Newsroom, and musician Jim Paredes, who has a very strong Twitter presence, talked about building a community and pushing advocacy on social media.
Many top bloggers also came to the event to share their thoughts on the blogging practice and give tips to other bloggers.
Fitness blogger Jeff Lo of pinoyfitness.com talked about building audience engagement, while fashion bloggers Aisa Ipac and Ana Gonzales gave tips on planning events for blog readers.
Tippy and Anthony Go of the popular cartoon blog The Googly Gooeys shared tips on how to put together a blog and social media proposal to be presented to advertisers. They also talked about how to use press material to make it fit the style and voice of the blog.
Lifestyle blogger Christine Dychiao of Manila Fashion Observer spoke of the various ways bloggers can drive traffic to their site.
Nuffnang Philippines country manager and tech blogger Abe Olandres of Yugatech.com talked about growing your blog, while Chuckie and Yen Dreyfus talked about managing social media accounts.
The event ended with the first ever Nuffie Awards, which recognized the top bloggers in the local online sphere. The winners are listed below:
THE GAME CHANGERS:
The Web Meister – Erwan Heussaff
The Newsroom – Rappler
The Jokebox – Ramon Bautista
The Following – Fashion Pulis
The Bloggers Choice Award – Takbo.ph
Tarzan and Jane Award – Victor Basa & Jackie Go
THE MOVERS AND SHAKERS:
The Social Engineer – Rescue PH
The Imagineer – Pepper PH
The One for Zero – Ramon Bautista
The Rookie – Team Kramer
The N Factor – Lori Baltazar
The Chosen One – Ramon Bautista
