ASIA-PACIFIC – BANGKOK, THAILAND, OCTOBER 4, 2011: Y&R Thailand has been awarded all creative duties for Siam Kubota Corporation Co. Ltd., a leader in the agricultural machinery business in Asia. Y&R will handle all strategic direction, creative work and branding for the Siam Kubota brand and its products. The agency will produce five campaigns to run in Thailand during 2012.
Siam Kubota Corporation Co.Ltd is a joint venture between Kubota Corporation (Japan) and SCG (Siam Cement Group) with an aim to enhance its business potential to be the leader in agricultural machinery in Asia, and emphasize its leadership in sustainable agriculture development.
