THE PHILIPPINES, APRIL 30, 2012: Representing the Philippines’ only metal award, Lowe Philippines’ SOS to SMS campaign for the Philippine Red Cross was awarded Bronze in the recently concluded Asian Marketing Effectiveness Festival held April 26-27 at Pudong, Shangri-La, Shanghai China.
From over 100 shortlisted entries, the campaign won under the best small budget marketing campaign category.
Meanwhile, BBDO Guerrero | Proximity Philippines’ campaign for Bayer Philippines "Persistent Headaches" was recognized as finalist in the most effective use of advertising category.
The full list of winners can be seen here: http://www.ame.asia/winner/2012
