GLOBAL – APRIL 30, 2012: ZenithOptimedia Group, one of the fast-growing media agencies in the world, launched its global strategic positioning called "Live ROI" across its 250 offices including ZenithOptimedia Group Philippines.
ZenithOptimedia claims to be the first media agency to apply a rigorous and objective approach to improving the effectiveness of marketing spends and has positioned itself as a "ROI agency".
“Consumers increasingly live their lives in a digital world in which traditional ROI techniques no longer deliver everything our clients need. Live ROI does. It takes ROI to the next level and ensures a real time approach that identifies how and where budgets can be invested to deliver the best returns," says Steve King, global chief executive officer for ZenithOptimedia Group.
Venus R. Navalta, CEO for ZenithOptimedia Philippines comments: “As part of the repositioning we have taken this opportunity to reinvigorate our corporate brand both internally and externally. As the fastest growing and most dynamic media agency network, this new identity heralds our next stage of growth and demonstrates our commitment to our clients and staff that we will continue to be at the forefront of communications planning and buying.”
The new positioning will be supported with development programs including Touchpoints ROI Tracker, Socialtools, Adforecast.com, Open and Live Academy.
The new strategic positioning has been translated into a corporate identity rebrand that recently rolled out across all 250 offices worldwide, encompassing all ZenithOptimedia Group companies. For continuity, the new branding for ZenithOptimedia retains the subtext ‘The ROI Agency’, the signature colour blue and a refreshed peak symbol.
