MANILA, AUGUST 12, 2013 – ACS Manufacturing Corporation’s Pride detergent is set to regain partnership and future projects with McCann Worldgroup Philippines.
McCann Worldgroup Philippines earned back their 24-year client, ACS after missing it to Publicis JimenezBasic four years ago. McCann and ACS will work in partnership again to deliver the brand’s forte of laundry care in the Philippines.
“The agency celebrates the reunion of ACS Pride and McCann. This is an important triumph, as the brand is richly embedded in McCann’s history of best works that have made a positive impact on Filipinos’ lives. We thank ACS for the renewed trust given to us, and we are looking forward to creating more success stories with them,” said Raul Castro, McCann Worldgroup chairman and chief executive officer.
“We are likewise happy to be back with McCann, the agency that wholly understands Pride and I am confident that in their hands, Pride will continue to thrive in the coming years,” said Alfonso C. Supetran, president of ACS Manufacturing.