MANILA, FEBRUARY 1, 2013 – Merlee Jayme is on the lookout for the World’s Best Advertising, as the chairman and chief creative officer of DM9 JaymeSyfu joins the 2013 Executive Jury of the New York Festivals’ International Advertising Awards.
"I’m so excited! It’s always a fun and unforgettable experience looking at all the work from different parts of the world with people you totally respect and admire. It’s great that I will be with my network’s worldwide chief creative Amir Kassei and friends like Y&R’s Marcus (Rebeschini) and Leo Burnett’s ‘Pops’ (KV Sridhar)," Jayme said.
The Festival has announced additional appointments to the Executive Jury, who will convene in New York City on April 27 through May 1 to evaluate entries. The NYF dream team of worldwide creative officers will include:
Mike Geiger, president and chief integration officer, JWT North America, USA
Merlee Cruz-Jaymee, chairman and chief creative officer, DM9 Jayme Syfu, Philippines
Amir Kassaei, worldwide chief creative officer, DDB Worldwide
Jason Peterson, chief creative officer, Havas Worldwide, USA
Marcus Rebeschini, chief creative officer – Asia, Y&R Asia, Singapore
KV Sridhar, chief creative officer India Sub Continent, Leo Burnett, India
Kentaro Kimura, co-CEO, executive creative director and account planner, Hakuhodo Kettle, Japan
Nick Law, EVP/global chief creative officer, R/GA, USA
Martin Pross, chief creative officer, Scholz & Friends, Germany
Andreas Ullenius, executive creative director/senior partner, Akestam Holst, Sweden
Debbi Vandeven, chief creative officer, VML, USA
Erik Vervroegen, international creative director, Publicis Worldwide, France
"The 2013 Executive Jury will evaluate only the Shortlist selected by the NYF’s Grand Jury,” said Michael O’Rourke, president International Awards Group/New York Festivals. “This process of the Executive Jury evaluating entries during five rounds of judging allows each entry to be given the utmost attention. To have your work seen by a jury with this much combined experience makes earning an award in the New York Festivals International Advertising Awards a testimony to the creativity and originality of the entry.”
“We’re looking at arguably the most experienced awards jury going. And in our opinion, their experience and expertise, along with the ability to recognize ground breaking ideas is what makes this jury so unique, our winners so deserving," added O’Rourke. “Providing our jury members with the opportunity to evaluate only the shortlist means more time for debate and discussion and it also means that each entry will be given the undivided attention it deserves.”
The Executive Jury evaluates every shortlisted entry selected by the online Grand Jury, comprised of 400+ international executive creative directors, making it the most diverse jury of any advertising competition in the world.
New York Festivals will host the 2013 celebration of the World’s Best Advertising with The New York Show, a two-day series of creative events held at the landmark New York Public Library’s Beaux-Arts building located in New York City. Festivities will be held on Wednesday and Thursday May 1 and 2, 2013 and includes the Executive Jury Press Conference, keynote speakers, creative panel discussions, networking events, and exhibits of the Shortlisted work. Thursday evening features the 2013 New York Show awards ceremony and after-party to honor the winners in true New York style.
