ASIA-PACIFIC – SINGAPORE, AUGUST 21, 2013 — Mindshare has promoted Asia-Pacific digital headNick Seckoldtochief executive officer of its Singapore office, replacing Leela Nair, who is leaving the group for personal reasons.
Seckold brings over 16 years of media experience to the role and has worked on various brands including Unilever, Ford, HSBC, Nestlé, Nike and O2.
Commenting on his new role, Seckold said: “We have a really strong team in Singapore and I am excited about the opportunity to lead our office into the next phase of our development. I am really looking forward to applying what I’ve learned over the last decade or so to the super-charged digital culture of Singapore.”
GowthamanRagothaman, CEO of South Asia and ASEAN, said, “With more than 50% of the revenues coming from new media, Mindshare Singapore is already the most digitally converged new media agency in the region with an emphasis on real-time data and adaptive planning. It is logical that a digital expert now steps in to lead this office.”
Seckold takes over from Nair, who has been Mindshare Singapore’s managing director for over two years.