MANILA, APRIL 29, 2013 – Nescafe Philippines’ newest campaign employs the help of a robot and an alien. Nescafe’s two long-time endorsers, Pinoy iconic rock band Parokya ni Edgar and comedian Ramon Bautista, star in the new online spot.
The spot features a new giant robot named EDGAR (Earth Defense Giant Automatic Robot) which the band uses to fight against the alien named Rebolto, played by Bautista.
The fight scene is reminiscent of the 1990s hit TV series “Power Rangers” where five teenagers fought against an alien Rita Repulsa.
The target audience can be easily identified as the 20s to 30s age bracket, the young professionals who grew up with this kind of TV fare.
Since the campaign’s launch on April 21, the video has garnered 1,474,694 views on YouTube as of this writing. It is poised to be another hit digital campaign for the coffee brand. MRM has confirmed that the online spot will be supported with further activations and radio efforts.
CREDITS
Executive Creative Director: Budjette Tan
Creative Director: Ron Roman
Senior Art Director: Bojo Torres/Alan Navara
Art Director: Jason Concepcion/Nelle Vizmonte
Copywriters: Mykee Alvero/Bow Guerrero
Digital Strategic Planners: Bea Atienza/Beau Encarnacion
Account Director: Jim Guzman
Account Manager: Lyn Woo/Chin Taguines
Community Managers: Maebel Chan/Josh Lunzaga
Director: Avid Liongoren
Producer: Jho Moya
Production House: Unitel Productions
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