Leo Burnett Manila clinches adobo Design Awards’ Best of Show

MANILA, APRIL 29, 2013 – Leo Burnett Manila’s ‘Nightlife’ TV spot for WWF Philippines’ Earth Hour promotion captured the adobo Design Awards jury’s attention, bagging the Best of Show award during the awards night at the Ayala Museum, Friday, April 26.

Commenting on the film’s execution, head of jury and deputy executive creative director / head of art & design at DDB Singapore Thomas Yang said, “What’s unique about this work is that you can’t tell that it is a piece of work talking about global issues. The whole execution is well done and every part of the film that reveals each scene is well thought through.
“This film doesn’t just speak to adults, it speaks to the future generation (our kids) as well, which is more important,” Yang added.
Commenting on the win, Leo Burnett Manila creative director Alvin Tecson said, "Given the big names in the jury, winning felt awesome. And the fact that it was for a real client with a real purpose made it even more gratifying."
The film, which employs the kind of animation that is reminiscent of enchanting fairy tales, urges to audience to turn off the lights for an hour (or more) and watch nature’s nightlife abound, complete with fireflies and owls and other fascinating creatures that can only  be beheld away from the noise and pollution that modern conveniences offer.
"We already had a particular look in mind and we were adamant about keeping things visually simple; something that wouldn’t muddle up our message of switching off on Earth Hour. We just needed the right partners to bring it to life. Enter our friends from WeeWillDoodle, Underground Logic and Loudbox who built on our ideas and we built on theirs. Improvements were being made up to the eleventh hour. In the end, we were all happy with the output," Tecson added.
‘Nightlife’ also won a Gold metal in Broadcast Animation.

Chief Creative Officer: Raoul Panes
Creative Directors: Alvin Tecson, Carl Urgino, Mela Advincula
Copywriters: Raoul Panes, Gian Nealega
Accounts Team: Bansky Fermin, JM Miranda
Producer: Lady Cajanding
Post Production: Underground Logic
Audio: Loudbox Studio, Soundesign Manila
Media: Starcom Mediavest Group

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