ASIA-PACIFIC – HONG KONG, APRIL 10, 2012: OMD Hong Kong has won the media pitch for Schwarzkopf – a leading hair care brand from Henkel. Under the contract, OMD Hong Kong will be responsible for media buying and planning across all traditional and digital media platforms.
Sascha Knoepfel, Henkel media manager Asia Pacific said: “Schwarzkopf is one of our leading anchor brands and we are focused on increasing its market share in Asia. Having worked with OMD in a few other markets, we are confident that OMD will meet our strong expectations and help us to further strengthen Schwarzkopf’s brand presence in Hong Kong.”
Roid Sin, CEO, OMD Hong Kong, said, “Henkel is a leading global brand associated with quality and innovation and we are delighted to be with partnering with them. As a team, OMD is committed to deliver great work on Schwarzkopf so that it can be a preferred choice among its target audience.”
OMD Hong Kong kicked off its first campaign with Henkel through a television and print campaign targeting the female target audience to promote the Schwarzkopf Extra Care range of hair care products, recently.
