Campaign Spotlight

Campaign Spotlight: Sonu Sood features in Krishna’s Herbal and Ayurveda’s first TVC; talks about the importance of fitness

JODHPUR, INDIA – With the pandemic coming into people’s lives, the world’s focus is shifting towards health because the virus needs to be fought and immunity must be maintained.

The latest Krishna’s Herbal and Ayurveda TVC features the famous Bollywood actor Sonu Sood. In the commercial, Sonu Sood emphasizes how fitness has been an essential part of his life throughout. “Fitness Mujhe virasat mein mile hai” is heard with Sonu Sood’s latest advertisement of Krishna’s Herbal and Ayurveda.

Krishna’s Herbal and Ayurveda, a leading Ayurveda manufacturing brand, is a Jodhpur-based manufacturer and supplier of Ayurvedic juices, medicines, churna, and herbal beauty products, among other 150 SKUs. Founded in 2007, it is headquartered in Jodhpur, Rajasthan, established as Rajputana Agrico, operating under the brand name of Krishna Herbal and Ayurveda.

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Sonu recalls how he was driven by fitness and the passion for making something happen in every phase of his life. ‘Sonu beta fit Banega, tabhi to super hit Banega,’” said Sonu in the television commercial.

This is the first TVC of the brand in which Sonu shares that he might miss his grandmother’s support and care, but he does not miss her magic. He has Krishna’s Herbal and Ayurveda with the same magical powers as his grandmother’s magical packet.

According to Sonu, the brand offers many solutions that help re-energize the body and detox the body to revive the strength to fight the world again and keep moving forward in life.

“Krishna’s Herbal and Ayurveda meri fitness ka saathi,” Sonu concluded.

Sonu Sood came on board as a brand ambassador in June 2021. As for his personal use, Sonu has previously shared that he used ‘jeevan sanjeevani kwath’ in the pandemic.

“We are delighted to associate with Sonu Sood as he knows the importance of health and how Ayurveda helps in the fitness process. We think he is the best person to feature in our TVC and communicate the brand’s message,” Shrawan Daga, Founder, Krishna’s Herbal and Ayurveda.

The brand’s manufacturing unit is GMP certified and follows stringent quality control norms with utmost hygiene. Therefore, all products produced under the brand are lab-tested in their fully equipped In-house laboratory.

All Krishna’s Herbal and Ayurveda products are made from wild or cultivated raw herbs. It produces fresh Amla, Aloe Vera, Karela, Neem, and other natural herbs to instantly make the final product and reach retailers in its pure form.

With a pan-India presence, Krishna’s Herbal and Ayurveda plan to expand their business to Poland, the UK, America, and Israel. It is also available at all ayurvedic and medical outlets across India and on e-commerce sites such as Amazon, Flipkart, 1MG, BigBasket, jiomart, netmeds and more.

 

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