ASIA-PACIFIC – SINGAPORE, JUNE 11, 2012: Leading online accommodation booking site Hotels.com handed its online media duties to PHD.
This assignment covers the website’s Greater China and the Southeast Asia region over a year back and this appointment provides greater opportunity for more integrated and efficient end-to-end campaigns.
The first campaign that will be launched under this win will leverage PHD’s specialist expertise, network coverage and partnerships in real time bidding to drive better targeting and acquisition efficiencies for Hotels.com.
Marie Gruy, regional buiness director, PHD said: “It is with great excitement that we take this assignment. The team is charged up to work on the account leveraging the best of online platforms and applications to showcase Hotel.com’s value proposition.”
Abhiram Chowdhry, senior marketing director, APAC of Hotels.com said: “Understanding online consumer sentiment is critical in the travel and leisure industry. PHD has a powerful combination of insights and tools, which when combined with their team will put us ahead of the curve in the digital media space. I am looking forward to more effective campaigns that will take our brand forward in its category.”
The Hotels.com online business is managed out of PHD’s regional hub in Singapore and led by Marie Gruy, regional business director at PHD.
