ASIA-PACIFIC – JAKARTA, INDONESIA, JUNE 11, 2012: McCann Digital Jakarta has won Unilever Food Solutions business, along with two of its key brands, Cif and Kecap Bango following a competitive pitch against unnamed local and multinational agencies.
McCann Digital has been tasked with strategy development and creative implementation to elevate the digital presence of the Unilever brands, across a full range of responsibilities, including CRM, website, apps and social media.
Unilever Food Solutions (UFS) collaborates closely with catering businesses and chefs, to provide products, expertise and ideas to help them find the inspiration they need to satisfy their guests every day. Focusing on the Hotel, Restaurant and Canteen (HoReCa) sector of the industry, the agency has been tasked with designing a digital CRM program and interface to support UFS in developing deeper relationships with their clients.
McCann will work with Unilever to develop a holistic digital campaign for Cif’s portfolio of cleaning products, to drive greater product awareness and familiarity amongst Indonesia’s increasingly health and hygiene conscious consumers.
The agency has launched an integrated digital campaign, including mobile app, social media platforms and an interactive website www.warisankuliner.com, to more deeply embed this brand at the heart of traditional Indonesian cooking.
Fachry Badry, head of McCann Digital, Jakarta, commented: “With social now integral to many Indonesian’s everyday lives [Indonesia is the world’s fourth largest Facebook and sixth largest Twitter market], we have designed the Bango website with social at its core to increase consumer accessibility to the brand. A ‘foodapedia’, users are invited to upload content and join the conversation via the site or integrated apps, allowing them to engage with Bango where and when they choose.”
