THE PHILIPPINES, MARCH 15, 2012: Shopper marketing arm of BBDO Guerrero | Proximity Philippines, Proximity Shop, gains three new business wins from Terry SA Inc., Bigg’s Diner, and Pepsico.
Proximity Shop’s is tasked to develop Terry SA Inc.’s in-store retail display merchandising for famous flip-flops brand Havaianas. Brand strategy for in-store merchandising and local implementation are the Shop’s assignment for Bigg’s Diner, which is dubbed as Bicol province’s leading food chain.
Picking up from sister company BBDO Guerrero, the shop was assigned retail tasks from Pepsico to provide in-store merchandising and promotional development for Quaker.
Heading the new assignments are director of Proximity Shop Aya Montebon and creative director Chin Pangan.
Montebon said: “the collaborative spirit within BBDO Guerrero gives us an edge in producing through-the-line solutions for our clients. It has been a very productive first 5 months for Proximity Shop, with several new business assignments on top of shopper-focused projects for the current roster of BBDO Guerrero clients”.
Tony Harris, chief executive of BBDO Guerrero | Proximity Philippines said: “it is particularly pleasing because the assignments cover such a breadth of what the team at Proximity Shop can do – display, brand strategy, field audits and promotion to name but a few."
