ASIA-PACIFIC – SHANGHAI, CHINA, DECEMBER 16, 2011: OMD China has been awarded the media assignment for SanDisk, a global leader in flash memory storage solutions following a recent pitch. The USD 5-M account was won in a three-way pitch with undisclosed agencies. OMD’s scope of work for SanDisk involves all media buying and planning across all communication channels.
Cathy Ding, Marketing Manager, SanDisk, China, said, “We were looking at partnering with an agency with very strong credentials as this is the first time that we have put up our business for pitch and OMD fitted the bill perfectly. OMD’s insights into the China market, experience of handling brands from a variety of verticals, and their overall value-proposition will be beneficial to SanDisk and I am looking forward to working with them.”
SiewPing Lim, CEO, OMD China, said, “SanDisk is a leader in flash memory storage and OMD is privileged to be working on the business. OMD will be focused in delving deep for consumer insights on this sector to understand the triggers for sales and consumption. SanDisk is a great addition to our client portfolio and we will ensure that they get the best results from us.”
This is the first time that SanDisk is using a large media agency in China as their Agency of Record. The contract with OMD China is effective immediately.
