ASIA-PACIFIC – SINGAPORE, DECEMBER 16, 2011: Naughty but discreet is how TEQUILA\Singapore fashioned its Okamoto Freedom Project for Japan’s number one condom brand Okamoto.
The Project has a range of products that help Singaporeans get away, "making it more convenient to do the deed without getting caught." Urban Camouflage makes a car look empty even when it´s not. Nightcap is a coaster that covers up dark intentions. TipOff turns the iPhone into an early warning device.
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Sponsor
The campaign includes the website okamotofreedom.com, eStore www.okamoto-condoms.com.sg, print materials and their animated versions as illustrated user guides.
CREDITS:
Project Name: Okamoto Freedom Project
Client: Corlison Pte Ltd.
Creative Agency: TBWA\TEQUILA\Singapore
PR Agency: Bite Communications Singapore
Executive Creative Director: John Merrifield
Digital Creative Director: Oz Dean
Creative Group Head(s): Antii Toivoinen and Maurice Wee
Art Director: Reginald Ocampo
Junior Art Director: Daphne Tann
Digital Art Director(s): Alex Kwa and Sharim Gubbels
Copywriter(s): James Holman
Digital Copywriter: Martin Loh
Social Media Creative: Kaye Cheng
Designer: Daphne Tann
Digital Designer(s) / Artist(s): Alex Kwa and Sharim Gubbels
Interactive Developer: Hilwan Idus
Illustrator: Reginald Ocampo
General Manager: Brent Farrell
Planner: Brent Tollman
Digital Producer: Takanori Iseki
Account Executive / Manager: Melanie Keppler
TV (Six Toes): Haydn Evans
TV (Six Toes) Producer: Vinda Karunan
TV (Six Toes) Producer: Sariyanti Sannie
Video Editor: Samuel Cooper
Run Dates: until January 24, 2012
Category/Exposure: Print, Digital, Mobile, Physical
Territories: Singapore
