Shortlist announced for inaugural Innovation category at Cannes Lions

GLOBAL – FRANCE, 3 June 2013 – The Cannes Lions International Festival of Creativity has announced the Innovation Lions shortlist ahead of the 2013 Festival which kicks off in just under two weeks’ time.

The Innovation Lions, introduced as a new entry category this year, will honor the technology and innovation which lead to the creative idea being possible. A total of 270 entries from 40 countries have been received in the category’s launch year. The jury, led by Droga5 founder/chairman David Droga, have viewed all of the entries and voted to arrive at a shortlist of 25 entries which have come from a wide breadth of countries.


‘Small World Machines’ – Vending machine with live streaming – Leo Burnett Sydney

‘Virtual Makeup Mirror’ – Kinect technology mirror – ID\
‘Sky Rec’ – Hashtag that works like a record button – AgênciaClick Isobar
‘Terra VIP’ – Terra VIP glasses invention – DDB Brasil


‘Google Street View Hyperlapse’ – Labs experiment – Teehan + Lax

‘Motley – Telling Stories At The Speed Of Culture’ – Social media publishing tool – Digital Arts Network

‘Radio Ambulance’ – Ambulance location notification system – Maruri Grey

‘Adidas Window Shopping’ – We put shopping into window shopping – TBWA\Helsinki


‘Necomimi’ – Bio sensor technology / communication tool – Dentsu
‘Vision Shift System’ – New video experience system – Dentsu

The Netherlands

‘tshirtOS’ – Wearable, sharable, programmable, 100% cotton status update – MediaMonks

‘PZU Drive’ – Connected car ecosystem – K2
‘Karta Mastercard Display’ – Nowe technologie – Getin Noble Bank

‘Two Screens Are Better Than One’ – New type of phone – Yota Devices

‘Guide Dots’ – Mobile app for the blind – Y&R Singapore

South Africa
‘Engen Fireblanket’ – Fireblanket calendar – Draftfcb Cape Town

‘Natalia Project’ – Global assault alarm system for human rights defenders at risk powered by social media – RBK Communication

United Kingdom

‘The Feed’ – Visual news feed – R/GA London
‘Chrome Web Lab’ – Interactive website connected to a museum experience – Google Creative Lab
‘Nike+ Kinect Training’ – Fitness title for Xbox 360 – AKQA
‘Tech Ball’ – Sports technology – SapientNitro

‘Ingress’ – Massive multiplayer location based game – Niantic Labs At Google
‘Cinder’ – Software technology – The Barbarian Group
‘Thunderclap’ – Thunderclap – social media technology – DE-DE
‘A Boy And His Atom: The World’s Smallest Movie’ – Stop-motion animation made with atoms

Entrants who have been shortlisted will now present to the jury in Cannes who will then discuss which entries are worthy of taking home the first Innovation Grand Prix and Innovation Lions. For the first time in the Festival’s history, delegates will be invited into the jury room to watch the live presentations which will take place across Saturday 15 & Sunday 16 June in the Palais des Festivals, Cannes. The winners will be announced and honoured on stage at the second of the Festival’s awards ceremonies on Tuesday 18 June which will be followed by the official Opening Gala.

Commenting on the judging so far, Droga said: “New category, new expectations, same excitement. I can’t wait to see it literally come to life at Cannes.”


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