ASIA-PACIFIC – SINGAPORE, SEPTEMBER 14, 2012 – This year’s Spikes Asia Festival could be the largest in history, with a record number of 4,860 entries from 23 countries, an overall 33% increase compared to last year. The creative communications festival in Asia Pacific, which kicks off on Sunday in Singapore, is also set to welcome industry professionals from 27 countries who over two insightful days of learning, networking and celebration will have the opportunity to view Asia Pacific’s creative excellence in advertising and communications.
The categories that have shown the highest increase are PR, Design, Mobile, Film Craft, Direct and Promo & Activation. The top countries participating are Australia (703 entries), followed by India (694), Japan (594), Singapore (524), China (448) and Thailand (411).
Commenting on the increase, Spikes Asia co-chairman Terry Savage said: “This extraordinary growth in the number of entries this year is not only testament to the importance of Spikes Asia to the creative community in Asia Pacific, but is also an endorsement of the great work being produced in the region which will ultimately reverberate around the world. We await with great anticipation the juries’ decision, which no doubt will provide inspiration and insight, taking creativity in brand communications to another level.”
The winners will be announced during the Spikes Asia Awards Ceremony that will be held on the eve of September 18 at the Grand Theater, Marina Bay Sands.
Spikes Asia is jointly organised by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia-Pacific.
