MANILA, AUGUST 23, 2013 – Young actor Daniel Padilla pulls stunts for TBWA\SMP’s new action-packed TV commercial for Oishi Marty’s Cracklin’s.
Padilla is known for his ”bad-boy’ attitude“ (inherited from action star uncles) and catchy love songs that are widely spread in social media. The young star takes center stage in the new campaign wearing a “medyo badboy” leather jacket and signature hairstyle that has swept thousands of fan girls off their feet.
< src="/global//UserFiles/dj pogi shot. " width="250" height="375" alt="" />
As Padilla runs and jumps, he turns to the audience: "Yung Medyo Bad Boy? ‘Di naman talaga bad. Medyo good boy din" – a sendup of the memes circulating in the internet bearing his face and the hashtag #MedyoBadBoy.
< src="/global//UserFiles/MARTYS_MBB_BB_SLEX_50x60feet_V. " width="250" height="300" alt="" />
Oishi introduced Martys’s Cracklin a few years back – transforming bad-for-the-heart chicharon (deep fried pork rinds) into a healthy vegetarian snack made from peas, not pigs.
