MELBOURNE, AUSTRALIA – October 23, 2013 – Electronic music producer Touch Sensitive and audio-visual master Ego, have collaborated with Nissan JUKE to create an audiovisual track, made entirely from Instagram videos submitted by fans.
Nissan Australia Executive General Manager Marketing, Peter Clissold, said, “It’s exciting to be involved with a combination of cutting edge music talent and Australian fans. And it’s a great link to the point and shoot performance.”
The campaign, developed by Whybin\TBWA Group Melbourne, highlights the ‘point and shoot’ handling and driving performance of the new Nissan JUKE. Fans were invited to point, shoot and tag, Instagram videos that will be remixed by the famous DJs.
As well as having their samples immortalized in the final production, contributors get the chance to attend the exclusive launch of the audiovisual track at an event on November 21, in Melbourne. The event will also be streamed live online.
Andrew Scott, Chief Executive Officer Whybin\TBWA Group Melbourne remarked, “This innovative project is truly holistic; combining the best talent and skills from across the group including Whybin\TBWA, Eleven PR, Integer and the Digital Arts Network, to create something new and sharable that will drive results.”
The Nissan JUKE competition opened on October 14 and will close on November 15. Full details are available at the Nissan website.
Details about the competition and requested collaborations can be found via @VJUKE on Instagram, or in the campaign launch video below.
Follow on Instagram: instagram.com/vjuke
Follow on Twitter: twitter.com/vjuke
CREDITS
Client: Nissan Australia
Creative agency: Whybin\TBWA Group Melbourne
PR: Eleven PR
Event management: Integer
Digital: Digital Arts Network
Content Production: Infinity Squared
Artist Consultancy: Level Two
