THE PHILIPPINES, FEBRUARY 28, 2012: The Ad Standards Council (ASC) has appointed Mila Marquez as executive director and promoted Cris Honrado-Dasig as operations manager.
Marquez will be in-charge of ensuring the efficient and effective management of ASC’s operations and lead the council’s development.
Marquez brings in her 30 years of experience in various ad agencies to the table. She has worked for Bates Alcantara, Ace Saatchi & Saatchi, Young and Rubicam Asia Pacific, and Lowe. In 2007, she was elected as president of the Association of Accredited Advertising Agencies (4As) Philippines where she initiated ARAL seminars and was vice-chairman of the Agency of the Year of 2010. An active screener and panelist in the AdBoard’s Advertising Content Regulatory Committee until 2008, Marquez is also one of the founding members of ASC.
Dasig joined ASC in 2008 as senior ad specialist while helping the general manager in the council’s operations. Dasig also took part in external relations with government agencies such as FDA, DTI, DPWH, MTRCB, and MMDA. She will be reporting directly to Marquez.
