Healthcare creativity carries a different kind of weight. The work still has to earn attention, move people and push the craft forward, but it also has to understand the realities behind the condition, the treatment and the person receiving the message. Today, LIA reveals the Winners & Finalists across Health & Wellness, Pharma, Health & Wellness-Craft and Pharma-Craft, celebrating ideas that combine creative ambition with empathy, responsibility and exceptional execution.
From non-regulated health and wellbeing to the highly regulated pharmaceutical world, these categories show just how much room there is for creativity when the stakes are real. Whether through the idea itself or the craft that brings it to life, the strongest work proves that constraint does not have to limit creativity. It can sharpen it.
Health & Wellness winners and finalists announced
Under the leadership of Jury President Rich Levy, Chief Creative Officer at Klick Health, the Health & Wellness jury has completed its deliberations and announced this year’s Winners & Finalists.
Health & Wellness honours ideas for non-pharmaceutical and non-regulated products, brands and services that help people maintain or improve their health and wellbeing, rewarding creativity that can make healthier choices more relevant and compelling.
This year, the jury awarded a Grand LIA, nine Gold, 12 Silver and 11 Bronze Statues, alongside 10 Finalists.
TBWA\Canada, Toronto received the Grand LIA for “Supernova Adaptive,” created for adidas.
View All the Health & Wellness Winners and Finalists
Pharma Winners and Finalists Announced
Led by Jury President Tim Hawkey, Chief Creative Officer at AREA 23 New York, the Pharma jury has revealed this year’s Winners & Finalists.
Pharma recognizes communications, experiences and innovations created for the highly regulated pharmaceutical sector that drive awareness and treatment, improve patient health and advance the industry.
The jury awarded a Grand LIA, 10 Gold, 13 Silver and 9 Bronze Statues, alongside 13 Finalists.
The Grand LIA went to Ogilvy Shanghai, Shanghai for “Viagra Blue Brands,” created for Viatris.
View All the Pharma Winners and Finalists
Health & Wellness-Craft and Pharma-Craft Winners and Finalists Announced
Led by Jury President Susan Perlbachs, Chief Creative Officer at EVERSANA INTOUCH New York, the Health & Wellness-Craft and Pharma-Craft jury has completed its deliberations and revealed this year’s Winners & Finalists.
Health & Wellness-Craft rewards excellence in execution and production value across work for non-pharmaceutical and non-regulated health and wellness products and services.
The jury awarded a Grand LIA, seven Gold, four Silver and four Bronze Statues, alongside two Finalists.
The Grand LIA went to VML, New York for “Beat Cancer Off,” created for Fuck Cancer.
View All the Health & Wellness-Craft and Pharma-Craft Winners and Finalists
Pharma-Craft recognizes outstanding execution and production value in work created for the highly regulated pharmaceutical industry.
This year, the jury awarded two Gold, seven Silver and four Bronze Statues, plus one Finalist.
adobo Magazine is an official media partner of the 2026 London International Awards and the Creative LIAsons Program.
