Brand & Business: Carousell Shares Report Revealing Filipinos’ Selling Behavior During Valentine’s Season

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MANILA, PHILIPPINES – ​Filipinos are taking advantage of the growing online marketplace to sell their pre-loved items. But did you know that 9 out of 10 Filipinos are willing to let go of their exes’ gifts? They’ve got hugot; and have been posting their items on Carousell to let go of the past.

In a recent in-app survey conducted with about 500 respondents, leading online classifieds ​marketplace Carousell revealed that 90% are willing to let go of things that belonged to their ex. This is an increase of 30% from a similar survey done in 2017.

These people who sell their exes’ items on Carousell have ​hugot ​in their lives. When looking at gifts from an ex, it’s important to ask the most famous ​hugot l​ ine from Claudine Barretto in her film ​Milan (2004) “Mahal mo ba ako dahil kailangan mo ako, o kailangan mo ako kaya mahal mo ako?”

Selling these items on Carousell not only freeing themselves from their exes’ baggage but they are also making money out of it. Whether these items remind you of your past-relationship, past-job or even past-self, Carousell is the quick solution for you to let go of these items. These are some of the highlights from the data gathered by Carousell:

6/10 respondents said they relate to ​hugots​ (emphasis) especially in their love life

Why are ​hugots​ so popular?
– 47% said it makes them laugh
– 37% said it helps them express their feelings – 7% said it helps to release their bitterness

What do you do with your exes’ stuff?

– 9/10 people are willing to let go of the things that belonged to their ex

These are the reasons why people are willing to let go of their exes’ gifts – 40% said they want to let go of the past
– 32% said they want to declutter
– 14% said they want to earn extra cash

Top 5 gifts from exes’ people are willing to let go

1. Clothes
2. Stuffed Toys
3. Luxury items
4. Gadgets
5. Perfume

New possibilities can be made with that item that was once a reminder of heartbreak, could mean be a new opportunity for someone else on Carousell.

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